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Travel guide

K-pop culture, non-stop nightlife, tantalising food, and some of Asia's most impressive palaces... there's a reason why South Korea's capital city is such an up and coming destination. A perfect blend of old time tradition and futuristic cool, this is a metropolis that packs so much Seoul. 

What to do in Seoul

  • Gyeongbokgung Palace
    This impressive palace warrants at least three to four hours of your time. With over 7000 rooms and an awe-inspiring Changing of the Guard ceremony at 10am and 2pm each day, Gyeongbokgung is Seoul's most famous attraction for good reason.
  • Changdeokgung Palace
    If Gyeongbokgung is the biggest and boldest of Seoul's palaces, then Changdeokgung is the most beautiful. This World Heritage-listed complex can only be seen via guided tour, which run pretty much hourly. During April, May, August, September and October, you can even join a Moonlight Tour. 
  • Bukchon Hanok Village
    Consider this Seoul's 'Old Town', and the city's best kept secret. Rows and rows of hanoks (traditional Korean houses) line narrow, winding streets which are perfect to get lost in. You'll find small temples, palaces and heaps of opportunities for snaps.
  • The food
    Bimbimbap, Bulgogi beef and KFC (that's crispy, sweet and spicy Korean Fried Chicken) are just a few of the culinary highlights guaranteed to make your tastebuds explode in Seoul. Head to Gwangjang Market for the best pick of street food, or sniff out one of the city's hundred BBQ joints, where you'll be served raw meat which you can cook yourself on your own personal hotplate, with a few glasses of soju (Korean vodka). 
  • Dongdaemun Design Plaza
    A sprawling neo-futuristic spaceship of event spaces, galleries and bars designed by world-renowned architect Zaha Hadid, this curvaceous cultural complex is not to be missed. Also nearby is the more traditional Dongdaemun Market, home to 30,000 stalls and endless opportunities for street food sampling.
  • Gangnam style!
    Wander COEX, the world's largest underground shopping mall, gaze at the skyline from any one of the dozens of sky bars, or stuff your face with Korean chicken before hitting up some of Asia's coolest clubs. Korea's city centre really is a wild as Psy made it sound in that song. Need more neighbourhoods to explore in Seoul? Check out hipster capital Hongdae, home to students from all four of Seoul's major universities, and Insa-dong, the contemporary art capital.

Explore Seoul: tours and day trips

Day trips & tours
Head to Korea's famous DMZ to learn about the war, zip around the city's top sights with a local guide in a full or half-day tour, or see the best of Seoul by night in a tour of the city streets and best food spots. Search and book now...
From £36
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Best of South Korea | 10 days
On this ten-day bustling trip you'll visit beautiful Seoul, authentic folk villages, unique temples and beautiful Jeju Island. Learn the sombre history of North and South Korea and see the Demilitarised Zone separating the two. Plus, sample Korea's diverse cuisine and sip cocktails from rooftop bars!
From £1,929
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korean rail pass
Korean Rail Pass | 1-7 days
The Korea Rail Pass is a discounted ticket, allowing unlimited rail travel throughout South Korea over a one, three, five or seven-day consecutive period. The pass is valid to travel anywhere in South Korea, on all Korail services, including the modern and fast KTX trains.
From £89
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When is the best time to visit Seoul?

The best time to visit Korea is during the British spring time, and early June when cherry blossoms are in bloom. The weather is also pleasant during British Autumn. Winter sees freezing temperatures and often snow, whereas the summer months bring steamy temperatures and monsoon rains. If you do head to Seoul during the monsoon season, expect to find slightly lower rates on accommodation and other travel expenses. Always a bonus!

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